01Surprisingly
Plezi Hydration needed a national launch with Stephen Curry. The shoot window fell two days after New Year's, while most of the industry was half-asleep and Curry was mid-season.
Curry × Plezi
LaunchPlezi Hydration Launch
02Reliable
Havas and Banner Studios brought on a directing–producing duo with years of Sports Illustrated campaigns under their belt to execute the day with Steph. A crew of regular collaborators from around The Bay made for an efficient day — everyone wanted to impress Steph as much as the client.
03Surprisingly Reliable.
The campaign launched across Stephen Curry's social channels and investor Michelle Obama's platforms in April 2025 — over 40 assets created from a one-day shoot.
Cutdowns
Client
Plezi
Agency
Havas
Production Company
Banner Studios
Director
Jordan Hidalgo
Producer
Aaron Krepack
Featuring
Stephen Curry