Our team.

Aaron went from sales guy to freelancer to agency producer to founder, and he kept the best part of each. Sales taught him to listen. Freelancing taught him to make anything work with whatever's in the van. The agency years taught him what a big brand actually needs (hint: it's not a bigger agency that claims to do everything). SR is the solve: scrappy, senior, and willing to pick up the phone. He's produced work for FIFA, Global Citizen, Sports Illustrated, Prime Video, and New York City Ballet.

Alex has watched everything go wrong on a shoot and fixed it of it before anyone noticed. Gear's late, the location fell through, the budget grew a second head: he's already on the phone. He came up behind the camera and knows everyone, so he knows what a job really needs and how to get it without wrecking anyone's day. Need 5 cameras for your job upstate tomorrow? Flying abroad and need a custom kit? Just want to talk about your options? Alex has answers.

You know that person who walks into a meeting and suddenly everyone's leaning in? That's Emma. She finds the angle nobody's said out loud yet, and the guy who showed up with his arms crossed leaves pitching ideas. She's led work for Captain Morgan, Sports Illustrated, L'Oréal, SHRM, and Sunflower Network: rum, sports, beauty, HR, and documentary. None of those have anything in common except Emma.

Frankie got started as a teenager, making movies on a camcorder with his friends and running the projector at his local cinema, and he hasn't slowed down since. He's directed a film with Regis Philbin and Kathie Lee Gifford that aired on the Today Show, made ads for JBL, Ford, and Subaru, cut branded content for Fenty Beauty and Marni, and shot aerials for Adrien Brody's Clean and Nat Geo's Drain the Oceans. He also made an award-winning documentary about cannoli, partly funded by the Russo brothers.

Jordan is an award-winning director who makes commercials, documentaries, and narrative films. He's directed for FIFA, Lamborghini, Lexus, Chase, Sports Illustrated, and the New York Jets, and he's the director you want when the talent is famous and the time is short. His call sheets have included Steph Curry, Charles Barkley, Tony Hawk, Lil Wayne, and Mark Wahlberg, which is a hell of a group chat.

Michael once helped make a film about a man who didn't say a word for 17 years, so he's very good at waiting for the right moment. That film, Planetwalker, followed Dr. John Francis, who also gave up cars for 22 years. It was released by the LA Times and Bloomberg Green and made the Oscar shortlist. He brings the same care to brand work for Vail Resorts, Storyteller Overland, and Shimano. He's quiet and thoughtful, and every so often he drops a line so dry you don't get it until the drive home.

You know the person who makes sure the thing actually happens? That's Samantha. She spent years running operations and building live experiences from the ground up, and she's also managed a global speaking calendar that would make most people cry. Big ideas, tight timelines, a hundred moving parts: she keeps it all on track, and by showtime you'd never guess how much went into it.

Will is the producer who turns a big creative idea into a plan that actually ships. He's run jobs from $50K to over $5 million, from bid to delivery, including a 400-asset social campaign and crews spread across multiple cities. He grew up in a small town in western New York, which explains the people-first thing. He's also a Bills fan, which explains how he stays optimistic under pressure.

Panda is building this website as you read it, mostly by lying on the keyboard until the code does what she wants. She works closely with our AI tools, has never missed a deadline, and has never been to a meeting.