FIFA × Global Citizen

Broadcast

FIFA Club World Cup

Client

FIFA & Global Citizen

Director

Jordan Hidalgo

Producer

Aaron Krepack

Production Company

Surprisingly Reliable

01Surprisingly

Three weeks before the Club World Cup Final at MetLife Stadium, FIFA and Global Citizen gave the greenlight. The challenge: shoot a global education film over 4th of July weekend and deliver by the 11th.

02Reliable

Shot in a Bronx high school over a single sweltering holiday weekend, production turned abandoned classrooms into something alive. Fans were blowing, paint was peeling, and the AC was more concept than reality. Between the heat and the holiday, everything should've fallen apart — instead, it clicked.

03Surprisingly Reliable.

The final reveal, a thriving school that never existed. The spot dropped at halftime of the Club World Cup Final, a film built on sweat, caffeine, and a heatwave that somehow made it all sing.

Cutdowns

Client

FIFA & Global Citizen

Production Company

Surprisingly Reliable

Director

Jordan Hidalgo

Producer

Aaron Krepack

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