01Surprisingly
Two days before the Adidas × Tyshawn "Bronx News" pop-up in SoHo, we got the call. Tyshawn Jones and Edison Chen were sitting down to talk skate and culture — it needed to feel real, and we only had an hour window.
Adidas × Tyshawn
Branded ContentBronx News
02Reliable
Three-camera setup, all natural light, a true run-and-gun shoot inside a live SoHo pop-up. We collaborated with director Gerald Ding.
03Surprisingly Reliable.
No margin for error and a lot of improv. A tight mixed-media piece came out of a short window of time with a legendary skater.
Cutdowns
Client
Adidas
Production Company
Surprisingly Reliable
Director
Gerald Ding
Featuring
Tyshawn Jones & Edison Chen