Curry × Plezi
Plezi Hydration Launch
Work — Launch · 01 film
Launch.
Product launches with a pulse. First look, first day, first impression.
How we approach launch
01One shot at a first impression
Launches don't get a do-over. We treat day one like game day — rehearsed, staffed, and ready.
02Every asset, one shoot
Hero film, product stills, social cuts, and event coverage from a single, tightly run production.
03Built to scale after
The launch is the start. We hand over a library that keeps the campaign running for months.